Google Makes NEW Waves in the Mobile Arena

Google is set to unveil it’s first 100% Google developed and executed mobile phone in Tuesday. Named Nexus One, if successful it will give the search giant a major stronghold in the cell phone market. With the popularity of its apps like Google Maps and the public embrace of the Android operating system, there is no reason to think Google will not hit a home run with this next adventure.

“The tea leaves and crystal balls are all pointing to the same thing: The future is in mobile devices,” said Ramon Lamas, mobile device analyst at IDC. “With its own phone, Google can control the hardware, the software and can put together its own mobile roadmap from there.” The company is expected to unveil its smartphone plans at a scheduled “Android press gathering” at its headquarters in Mountain View, Calif. at 1 p.m. ET. The Nexus One smartphone will be wider but slimmer than Apple’s (AAPL, Fortune 500) iPhone and faster than Motorola’s (MOT, Fortune 500) Droid, according to a review by tech blog Engadget. The new smartphone was built by mobile device maker HTC, but the specifications were all ordered by Google. It will run Google’s Android 2.1 software on a lightning-fast processor.

The Nexus One will be available on T-Mobile and directly for purchase from Google.